Frock – Caught Gesture

No items found.
No items found.
No items found.

In an age of stock photography there are so many image-making skills that have fallen entirely by the way side.

This was the first CD cover that I designed for jazz luminaries, Frock.

The moment that I learned that the album was going to be called, “Caught Gesture”, I knew exactly which direction I wanted the project to take.

I was lucky enough to secure the band’s original, hand written musical charts, which I then ferreted down to the 7 Eleven on the corners of Hawthorn and North Roads in Caulfield South, where in the dead of night, I proceeded to drag each sheet through their clunky, old photocopier, capturing the motion blur of the notation as it was whisked across the plate glass screen. This created a wide variety of results and the most interesting and satisfying of the lot were then scanned and integrated into the layout, where they weaved their way around the gorgeous photography, which was supplied by the group’s insanely talented vibraphone player, Craig Beard, and his equally talented photographer wife, Ranae Ellis. Conceptually speaking, my visual ‘caught gesture’, mirrored the band’s musical caught gesture.

The sculpture on the front cover, which hails from the spectacular Boboli Gardens in Florence, also gave a literal dimension to the ‘court jester’.

Frock – Caught Gesture

Frock – Caught Gesture

Client

Frock

Agency

Adrian Elton Creative*

Items

CD Art

Role

Concept

Graphic Design

Finished Art

Credits

Craig Beard

Cover Photography

Raenette Ellis

Band Photography

In an age of stock photography there are so many image-making skills that have fallen entirely by the way side.

This was the first CD cover that I designed for jazz luminaries, Frock.

The moment that I learned that the album was going to be called, “Caught Gesture”, I knew exactly which direction I wanted the project to take.

I was lucky enough to secure the band’s original, hand written musical charts, which I then ferreted down to the 7 Eleven on the corners of Hawthorn and North Roads in Caulfield South, where in the dead of night, I proceeded to drag each sheet through their clunky, old photocopier, capturing the motion blur of the notation as it was whisked across the plate glass screen. This created a wide variety of results and the most interesting and satisfying of the lot were then scanned and integrated into the layout, where they weaved their way around the gorgeous photography, which was supplied by the group’s insanely talented vibraphone player, Craig Beard, and his equally talented photographer wife, Ranae Ellis. Conceptually speaking, my visual ‘caught gesture’, mirrored the band’s musical caught gesture.

The sculpture on the front cover, which hails from the spectacular Boboli Gardens in Florence, also gave a literal dimension to the ‘court jester’.

Frock – Caught Gesture

Frock – Caught Gesture