This is the final poster that was designed by Daniel Cheong-See. Between the distinctive colour palette and the spirited choice of photography, it really streamlined the original concept to become the cornerstone of an iconic visual identity.
Daniel also rolled out the poster design to all of the satellite collateral including the website.
This is the behind the scenes video that was produced by Robbie Smith who expertly captured and documented the recording of the “Sing It” festival theme which was tracked and mixed at Upward Studios in South Melbourne by Robert Upward.
Swapping hats yet again, it was fantastic being able to also shoot behind-the-scenes stills of both the recording session as well as the festival itself.