Being formally recognised for one's creativity is incredibly rewarding.
And in Adrian's case that's meant everything from winning gold at The Sydney Opera House, to being ferried around in a limo across downtown Chicago.
That said, Adrian has always been far more attracted to the curve ball of creative competitions than the staid echo-chamber of industry awards.
And it's in this realm that Adrian has consistently won a disproportionate amount of awards relative to the competitions that he has actually entered. From short film competitions to corporate identity challenges, to even a competition that was billed as the 'World's Greatest Prank'.